Search engine marketing and search engine optimization sound close in nature. Many individuals use these two terms interchangeably. However, search engine marketing deals specifically with paid keywords and pay per click services.
It’s imperative to hire a search engine marketing company that understands several components associated with the ad words across various platforms including Google, Bing and Yahoo.
Why Choose aha SEO?
At aha SEO, we have tens of thousands of hours working with small and medium sized businesses across North America. Our employees have helped businesses grow with search engine marketing skills and increase leads.
What is Search Engine Marketing?
Search engine marketing (SEM) is the process of getting leads via search engine optimization (SEO) and paid search. Search engine marketing is a two headed approach that combines the natural organic power of SEO with the paid utilization of ad words in PPC.
What’s the Difference Between SEO & SEM?
Search engine marketing combines PPC & SEO services. Some agencies may lump these together under SEO, but they should be lumped separately as a budget should be set for organic traffic (SEO) and paid traffic (PPC). Essentially:
SEO + PPC = SEM
Search engine marketing is a great campaign for newer businesses and entities that are looking to gain traction from multiple pathways of ads and organic traffic. Due to the higher costs associated with this campaign, it may be best to start with an SEM campaign initially and then pivot towards an SEO campaign that focuses more on organic rankings within the Search Engine Result Page (SERP).
Are Search Engine Marketing Campaigns Expensive?
Search engine marketing budgets tend to be higher in costs compared to SEO only campaigns or PPC campaigns as SEM campaigns combines SEO with PPC. Search engines select bid ranges that are contingent on the volume and competitiveness of a given keyword.
There are a number of variables that are calculated when a search engine platform selects a bid range. These include:
- Competition – The competition of a given market and keyword is a factor that can dictate the price of a keyword. The more competitive the market, industry and selected ad word, the more expensive the word can be. Injury attorneys in New York City will command a higher CPC than an injury attorney in a less competitive market
- Quality score – Quality score is a ranking developed by Google that rates the quality and relevance of your pay per click ads. It is a variable to help determine the CPC and includes the click through rate, the content and quality of a landing page, how relevant the ad text is and historical Google ads performance
- Click-through rate (CTR) – Click through rate is the amount of clicks over the amount of impressions in a SERP. If an individual sees your result in a SERP for a given query, and clicks on your site’s listing that counts towards the click through rate. Click through rate is calculated by Impressions / Clicks = Click Through Rate
- Other factors – Other factors include seasonal variation, recent developments in demand including pandemic related items and natural disaster items and services. These factors tend to have a large spike in queries and are related to local, state, national and global developments
Contact aha SEO For a Search Engine Marketing Quote
To discuss the specifics of your site and to inquire about pricing for a search engine marketing quote, please contact us. Our office will reach out to you all as soon as possible. We are happy to conduct a free SEO audit to identify areas of strength and areas of improvement within a website.
