Local listings are an incredibly important variable to search engines. Businesses with outdated information including locations, hours, phone numbers and expired promotions can be penalized by search engines. This is also harmful to potential customers as it shows old and outdated information.
When incorrect information is visible on search engines or listings like GBP, Bing, Yahoo, Yelp or any other local business directory, a business’ reputation can suffer. Customers get frustrated which the poor user experience, this in turn leads to a decline in business and potentially negative reviews. Our local business listing management services ensures that accurate data is reflected and propagated across the web.
With loads of local business listing directories and backlinks pointing to a website, it is important to ensure that all of the information on individual listings are accurate. Contact aha SEO for a free audit to learn more!
Local Business Listing Management Resources:
- Why Choose aha SEO?
- Google Business Profile Management
- Search Engine Listing Manager in San Diego
- Microsoft Bing Management
- Apple Maps Listing Manager
- Web Directory Management
- Contact Us
Why Choose aha SEO?
At aha SEO, we set up, add, optimize and ensure the proper information appears in local listings. If a company has moved in the past, an old address or phone number may show on a directory. If a potential customer calls a number that is a wrong number or no longer in service, this can cause the potential customer to get frustrated and call a competitor for the desired service.
Outdated listing information does not provide an ideal user experience (UX) and search engines penalize companies with old and incorrect information on listings.
Our company offers local listing management to ensure that your business is positioned properly within important directories. Additionally, we can implement tracking parameters to measure traffic coming from a specific source.
Local Business Listing Management Resources:
Our local business listing managers help companies correct incorrect information on these listings.
Google Business Profile Management
Google Business Profile (GBP) – formerly known as Google My Business (GMB), is an incredibly valuable, and often neglected, social media channel. Built into Google Maps, GBP provides store hours, business photos, customer reviews, recent updates and posts.
Google commands more than 80% of market share. As such it’s imperative that a business is properly optimized that highlights the attributes and USPs of a business. With aha SEO, our marketers specialize in local SEO and ensure that the proper information is highlighted and the large ticket services and products are outlined. We ensure that all the best standards and practices are met to optimize GBP profiles!
Businesses, or marketers, can also reply to customer reviews and outline attributes associated with ownership within the dashboard.
Google Business Profile helps local businesses show up when a user searches for queries like desired product/ service near me. By implementing location services, Google will match searchers to nearby businesses that meet the search parameters to reach potential customers.
Search Engine Listing Manager in San Diego
Need improved organic and paid search engine listings? Looking for a locally owned and operated search engine listing manager that is highly familiarized with the distinct markets within California? Our SEOs help improve organic and paid search engine listing results for service based business entities interested in organically improving rankings.
Websites that have loads of content that, when optimized properly, can vastly improve the search engine listings for any given query. An experienced team that has helped improve local search engine listings like aha SEO helps business improve local search engine listings!
aha SEO Optimizes Google Business Profiles
When potential customers find a local business from google in the map pack (also called the local pack), these users travel to a storefront more than 70% of the time. This increase in foot traffic can quickly generate revenue for a company.
When a company has moved, changed phone numbers, adjusted business hours or made any other edits, those edits may not be reflected across all of the local listings. With aha SEO, our agency ensures that your local business has the correct information propagating throughout the local listings. We use highly reputable software to sync proper listings to directories across the web.
Are Google Business Profile Posts Important?
Engagement and frequent posts in GBP send signals to pertinent parties that a business is engaged and hands on that post pertinent and engaging articles.
The implementation of localized and industry specific content on a GBP profile increases brand awareness, user engagement and provides a better digital position than businesses that do not utilize this incredibly powerful tool.
Our local business listing management team highlights recently published posts that are topical, trending and/or helpful in nature to drive traffic to a site and ultimately increase revenue.
Should a Business Respond to Google Business Profile Reviews?
Engagement is an important ranking factor. It’s important to reply to both satisfied and unsatisfied customer reviews via GBP. Engagement and replies send important signals to Google while providing a better UX relative to businesses that are not as engaged.
Our marketers understand the importance of GBP engagement and are happy to reply to customer reviews on a business’ Google Business Profile.
Microsoft Bing Management
Microsoft and Google are two of the main players in Big Tech. These massive entities compete over users.
Both Microsoft and Google use similar, but different, platforms that outline specifics of a business. Both of these platforms need to be managed and monitored to ensure that there is no old or outdated information, fake reviews, incorrect photos or wrong business hours.
The assistance of our Local SEO experts ensure that all of the local listings look correct so that your customers and potentially customers are happy! Not only does this provide a good UX it sends positive signals to search engines.
Apple Maps Listing Manager
Leveraging Apple Maps for a Local SEO plan allows iOS users to easily find your local business through Siri and the Apple Maps application.
Apple dominates the mobile device market and as such, Apple maps is the default map application used on Apple devices. If someone searches for your business via Siri and there is no Apple listing, this results in a negative UX.
The proper implementation of an Apple listing ensures that a business shows up during a Siri Search with Apple Maps.
Web Directory Management
Some directories require two step authentication that can involve a postcard to the location, email sent to a business account or a phone/SMS sent to the company phone number. In this event the client will need to forward on a 2FA code to verify a location.
Being included in pertinent directories on local and industry scales send strong signals to search engines and improve relevancy, experience, authoritativeness and trustworthiness. It’s important that business information is not only included in pertinent directories, but that the information is also 100% accurate.
Having a strong backlink profile is a very important variable in SEO. A combination of nation wide, industry specific and local directories, links, sponsorships and highly authoritative external links helps send signals to search bots regarding the website content and the desired market of the business.
Backlinks that your competitors have, as well as unique backlinks, are imperative to a site’s health and SERP rankings. While some backlinks can harm your site, links from reputable outlets will help immensely.
Our local SEOs help build the proper backlink profile to improve visibility and drive web traffic!
Contact Our Local Business Listing Management Team & Expand Web Presence
All businesses need a local online presence. At aha SEO, we provide the local services needed to be found by potential customers searching for goods and services offered.
To discuss the specifics of your local business listing needs, contact us for a free proposal or audit!
